Art Direction

With over five years of experience at renowned agencies such as Leo Burnett and working with iconic brands such as IKEA, Samsung, IQOS, Marlboro, L&M, and Playboy, I have cultivated a deep expertise in art direction and branding.

Specializing in both analog and digital design, I bring to the table skills in 3D modeling, illustration, and materials technology-skills honed during my tenure at Leo Burnett. My interdisciplinary background allows me to create innovative solutions that seamlessly balance aesthetics and functionality.

In 2015, I contributed to my first 360-degree, Christmas campaign, Santa’s Technology Partner, for Samsung Electronics. This multifaceted campaign included YouTube and TV spots, press ads, out-of-home (OOH) displays, and various point-of-sale (POS) formats, showcasing my ability to execute cohesive and impactful messaging across multiple channels. 

For this campaign, I designed the 3D structure of the canvas used to generate all the backgrounds in this campaign, as well as a special embroidered font that unfortunately couldn’t be used for technical reasons.

Following the implementation of strict anti-tobacco legislation in Poland, my focus shifted to working with L&M and Chesterfield. For these brands, I developed toolkits, brand guides and consumer engagement strategies tailored to the European market.

Subsequently, I joined Philip Morris International’s creative team, where I contributed to Marlboro’s ATL campaigns, primarily focusing on press and OOH advertising. My role evolved in 2016 as I joined the launch team for PMI’s groundbreaking product, IQOS. During this period, I worked on packaging design, UX/UI projects, and BTL materials, playing a crucial role in the brand’s initial success.

Leveraging my architectural background, I later contributed to the design of IQOS’s first flagship store in Poland. Although the project was not realized, it allowed me to channel my passion for creating captivating spaces and interiors for a globally recognized brand.

Towards the end of 2016, in search of more variety, I moved to the local Agency Warsaw, where I worked on business-to-business (B2B) campaigns for IKEA Business. Shortly after, I took on ATL projects for Poland’s largest national bank, PKO BP, further diversifying my portfolio and solidifying my position as a versatile art director.

After a move to Berlin, due to the discovery of a new job market, I have been working as a designer again and have recently been thinking about a return to art direction.

Art Direktion