Zalando Outlet Berlin
Wall Branding

Idee, Projektmanagement, 3D-Modeling, Adobe Illustrator, Druckvorbereitung, Fachaufsicht;
Tauentzienstraße 18, 10789 Berlin; 2022

After the first post-pandemic opening of the flagship store in the heart of West Berlin, next to the Berlin Zoo, I was faced with the task of branding the entrance area.

The task was to make the brand visible to pedestrians at eye level and to position the store on the market map of the city. I decided to place the Zalando logo on the map of Berlin in such a way that the centre of the logo points to the actual location on the map, surrounded by local landmarks and points of interest.

The typical toe shoe shaped Zalando logo is made of 10mm thick translucent orange acrylic glass, mounted on spacers to enhance the 3-dimensionality by casting a slight orange shadow. The map was printed on wall foil and glued directly to the wall.

The implementation: Hruby Werbetechnik from Berlin.